John Lewis is making a chat show to talk to chatbots
AI search sent 0.3% of the retailer's customers a year ago and now sends 2.5%. Its answer is a Christmas vodcast built to feed the models third-party content.
5 articles tagged marketing
AI search sent 0.3% of the retailer's customers a year ago and now sends 2.5%. Its answer is a Christmas vodcast built to feed the models third-party content.
