Businesses scramble to adapt as AI search slashes website traffic
Companies are racing to optimise for AI-generated answers after HubSpot lost 140 million visits in a year, with AI overviews cutting click-through rates by up to 70%.
Tag: AI Search
14 articles tagged AI Search
Google Search caught rewriting news headlines with AI
The Verge reports that Google is replacing publisher headlines in traditional search results with AI-generated alternatives, sometimes altering the meaning.
Trustpilot Targets AI-Driven Growth with E-Commerce Partnerships
Trustpilot plans major e-commerce partnerships as AI search click-throughs surge 1,490%, with the company targeting 30% EBITDA margin by 2030.
Perplexity Drops Advertising Over Fears It Will Erode User Trust
AI search company Perplexity has abandoned advertising, warning that sponsored content could undermine user confidence in its answers.
Perplexity Launches Model Council to Run Queries Across Multiple AI Models
Perplexity's new Model Council feature runs queries across three AI models simultaneously, with a synthesiser resolving conflicts and highlighting where models agree or disagree.
Perplexity Launches AI-Powered Patent Research Tool with Natural Language Search
Perplexity's new patent research agent uses natural language queries instead of keywords, extending beyond exact matches to related terminology and academic sources.