Reach cuts 220 more editorial jobs as AI summaries bite
The Mirror and Express publisher blames a 46% fall in Google referrals. It is the clearest quantified case yet of AI displacing UK white-collar work at a named firm.
Tag: AI Search
19 articles tagged AI Search
John Lewis is making a chat show to talk to chatbots
AI search sent 0.3% of the retailer's customers a year ago and now sends 2.5%. Its answer is a Christmas vodcast built to feed the models third-party content.
Businesses scramble to adapt as AI search slashes website traffic
Companies are racing to optimise for AI-generated answers after HubSpot lost 140 million visits in a year, with AI overviews cutting click-through rates by up to 70%.
Google Search caught rewriting news headlines with AI
The Verge reports that Google is replacing publisher headlines in traditional search results with AI-generated alternatives, sometimes altering the meaning.
Trustpilot Targets AI-Driven Growth with E-Commerce Partnerships
Trustpilot plans major e-commerce partnerships as AI search click-throughs surge 1,490%, with the company targeting 30% EBITDA margin by 2030.
Perplexity Launches Model Council to Run Queries Across Multiple AI Models
Perplexity's new Model Council feature runs queries across three AI models simultaneously, with a synthesiser resolving conflicts and highlighting where models agree or disagree.
Research Reveals Reliability Tradeoffs Between AI and Traditional Search
Ruhr University and Max Planck Institute study finds AI search draws from more diverse sources but delivers less stable, consistent results than traditional search engines.