TL;DR
Zoopla’s 2025 accounts, out this morning, show statutory profit of £20.7m on revenue of £83.2m, marginally below the previous year’s £84.2m. An enterprise deal with OpenAI has been signed, and the portal is making an unusual argument for a UK adoption story: the model is not the advantage, the data underneath it is.
Where the movement was
Growth turned up in leads rather than turnover. Valuations passed through to estate agents were running 25% ahead year on year as of early 2026; buyer leads on new homes rose 19%. Prospect Plus, the product that connects homeowners with agents directly, converts 43% of prospects into listings. The base of homeowners tracking a property expanded 39% across 2025 to 5.4 million, and sits at 6.4 million today.
What the AI claim actually is
Chief executive Paul Whitehead’s case rests on inputs. Two years spent rebuilding the platform and the data stack, the company says, is what now allows AI to go in at depth rather than sitting on the surface as a feature. The asset it names is behavioural: valuation histories, equity positions, and what people search for and when — drawn from those millions of tracked homeowners, and reachable by no external model. Conversational property search, on Whitehead’s framing, is only ever as good as what sits beneath it.
Looking forward
That is a more testable claim than most UK adoption announcements manage, precisely because it does not depend on the technology being special. Zoopla is betting that everyone ends up with comparable models and the difference is proprietary data — a position that can be proved wrong, expensively. Two caveats for anyone reading the release as a growth story. Turnover went backwards while profit came back, which makes 2025 a cost result before it is anything else, and the lead figures quoted run into 2026 rather than describing the reported year. There is also a structural irony worth noting: a company describing its data as a durable moat has just taken a dependency on a supplier whose own chief scientist spent the weekend publicly arguing for slower deployment.