Businesses scramble to adapt as AI search slashes website traffic
Companies are racing to optimise for AI-generated answers after HubSpot lost 140 million visits in a year, with AI overviews cutting click-through rates by up to 70%.
Tag: SEO
3 articles tagged SEO
Google Search caught rewriting news headlines with AI
The Verge reports that Google is replacing publisher headlines in traditional search results with AI-generated alternatives, sometimes altering the meaning.
