Ad watchdog sets out how it will police AI product claims
The ASA has published guidance on advertising AI assistants, covering earnings promises, homework tools, dating advice, therapy substitutes and photo analysis.
41 articles tagged Compliance
The ASA has published guidance on advertising AI assistants, covering earnings promises, homework tools, dating advice, therapy substitutes and photo analysis.
Enforcement began on 2 August with a complaints tool, an anonymous whistleblower channel and a route for downstream providers, backed by €15m penalties.
EU AI Act transparency duties take effect on 2 August, and lawyers say UK businesses touching the EU market must label AI content and deepfakes.
NatWest is automating document checks and money-laundering screening in trade finance with Cleareye.ai, as the FCA pushes banks to test AI in real conditions.
A study by non-profit Aithos found all 12 leading AI models broke EU law in compliance tests, with the weakest failing in 93% of scenarios.
EU governments and Parliament have agreed an AI Act 'omnibus' deal that delays high-risk compliance to December 2027 and carves out machinery, while adding a deepfake ban.
The EU's 7 May AI Act Omnibus agreement extends high-risk AI system deadlines to December 2027 and extends SME compliance simplifications to mid-caps up to 750 staff.
Restrictions on high-risk AI uses will be postponed to December 2027, and most industrial AI applications are exempted, after pressure from Germany and the US.
Parliament and Council failed to agree on the Digital Omnibus reform after 12 hours of talks. Without a deal next month, Annex III rules apply on 2 August 2026.
Lloyds, Monzo and Stripe leaders warn that UK FS firms are solving AI governance independently. US and Singapore have sector-specific standards; the UK does not.
A 2,000-person Smarsh survey shows daily generative AI use across UK financial services and insurance, with only 32% confident their firm can monitor the output.
The EU Council has proposed extending deadlines for high-risk AI system rules by up to 16 months, with new dates of December 2027 and August 2028.
The EU Council has adopted its negotiating position on streamlining the AI Act, pushing back deadlines for high-risk systems and extending SME exemptions.
Major banks are trialling AI agents that can reason through trading patterns in real time, moving beyond static rule-based monitoring for compliance.
Goldman Sachs has spent six months working with embedded Anthropic engineers to build autonomous AI agents for trade accounting and client onboarding.
AI-powered debt collection balances recovery rates with compliance and customer dignity through predictive scoring, personalised communication, and automated workflows.
Sixty percent of enterprises will fail capturing AI roadmap value due to inadequate data governance, whilst over half don't track basic data quality metrics.
Tenable research reveals one in three AI adopters experienced breaches due to foundational security failures rather than model attacks, as companies scale AI faster than security capabilities.
Knostic co-founder explains why enterprises need persona-based access controls that tailor AI responses by role and context, not blanket content filters.