Tag: advertising
12 articles tagged advertising
Coca-Cola Shifts to AI-Driven Marketing as Price Growth Stalls
Coca-Cola is embedding AI into its marketing pipeline, moving from price-led growth to AI-powered persuasion as inflation pressures ease across consumer markets.
Oreo-Maker Mondelez to Launch AI-Generated TV Ads in 2026
Snacking giant commits $40 million to AI video tool promising 50% production cost reduction, despite fierce backlash against AI-generated advertising like Coca-Cola's controversial 2024 Christmas videos.