Tag: advertising
17 articles tagged advertising
Ad watchdog sets out how it will police AI product claims
The ASA has published guidance on advertising AI assistants, covering earnings promises, homework tools, dating advice, therapy substitutes and photo analysis.
Publishers are hiding ads in pages only AI crawlers see
Time magazine served markdown copies to AI crawlers with sponsored FAQ blocks injected, in what appears to be the first recorded case of its kind.
Coca-Cola Shifts to AI-Driven Marketing as Price Growth Stalls
Coca-Cola is embedding AI into its marketing pipeline, moving from price-led growth to AI-powered persuasion as inflation pressures ease across consumer markets.
Perplexity Drops Advertising Over Fears It Will Erode User Trust
AI search company Perplexity has abandoned advertising, warning that sponsored content could undermine user confidence in its answers.