Coca-Cola Shifts to AI-Driven Marketing as Price Growth Stalls
Coca-Cola is embedding AI into its marketing pipeline, moving from price-led growth to AI-powered persuasion as inflation pressures ease across consumer markets.
The latest AI developments shaping UK business and technology
Coca-Cola is embedding AI into its marketing pipeline, moving from price-led growth to AI-powered persuasion as inflation pressures ease across consumer markets.
Cybersecurity shares tumble — CrowdStrike down 8%, Okta 9.2% — after Anthropic launches a Claude-based vulnerability scanner, deepening AI disruption fears.
Deutsche Bank's proprietary AI tool dbLumina forecasts major disruption to wealth management, trading and financial services roles over the coming decade.
Scotland Yard confirms it is using Palantir's AI to analyse sickness, absence and overtime patterns to identify potential misconduct among its 46,000 staff.
Newport-based Pontiro secures seed investment to scale its medical image anonymisation platform, which has cut NHS data processing times by up to 98%.
Swansea, Carmarthenshire and Rhondda Cynon Taf councils deploy Microsoft 365 Copilot across 3,500 staff, saving thousands of hours and boosting care quality.
The European Union backs the Leaders' Declaration at the AI Impact Summit in India, launching new initiatives including a Frontier AI Grand Challenge.
Standard Chartered's head of legal for financial markets warns UK regulators and banks must treat AI stress testing as an urgent priority after MPs found the sector unprepared for an AI-driven market shock.
Testing 11 large language models on 22,000 government service questions, the Open Data Institute found AI chatbots bury facts in waffle and make errors when told to be concise.
Google has launched an AI Professional Certificate programme after research found only 14% of workers have been offered AI training, despite 70% of managers calling it essential for success.