TL;DR

Google has released Gemini 3.7 Flash, aimed at coding and automated business tasks, three weeks after the model it replaces. Introductory pricing runs at 75 cents per million tokens in and $3.75 out until the end of the year — half what 3.6 Flash originally cost. The flagship Pro release, promised as coming soon back in July, still has no date attached.

What arrived, and what did not

Google is positioning Flash for firms building systems that plan their own work, call software tools and run multi-step processes with limited supervision. The company reports gains on coding tasks specifically: debugging, resolving issues and producing code fit for production. It reaches Gemini Spark, the subscription agent product for Pro and Ultra customers, across more than 160 countries immediately.

The absence is more telling than the release. Gemini 3.5 Pro has been with partners since July and investors have treated it as the measure of whether DeepMind can hold pace with Anthropic and OpenAI. Shipping a cheaper mid-tier model for a third consecutive cycle, while the top of the range stays unannounced, reads as a company competing on cost because it cannot yet compete at the frontier.

Two directions at once

The pricing move is worth setting against the same day’s other launch. DeepSeek released V4 Pro at roughly nine times the input price and fourteen times the output price of its Flash tier — deliberately moving upmarket. Google went the other way, cutting a mid-tier model to roughly 56p and £2.78 per million tokens at current rates.

For UK buyers, that divergence is the operationally useful fact. Cheap inference is not a trend you can assume any more; it is a per-vendor decision, and one vendor’s price cut is arriving alongside another’s steep rise. Any agent workload budgeted on last year’s rates needs re-pricing against both.

The context around it

Reuters reported on Wednesday that Sergey Brin has been pressing AI staff to concentrate on Gemini, which Resultsense covered yesterday. That followed a DeepMind leadership overhaul in which Demis Hassabis moved aside for his deputy, Koray Kavukcuoglu, and the two original technical leads on Gemini left to start their own company.

Looking forward

Introductory pricing expires at year-end. Whether these rates persist into 2027 will say more about Google’s real cost position than any benchmark it publishes.