TL;DR

Georgia Horton, whose modelling photographs were lifted from social media and manipulated into pornographic images, is pressing for tighter regulation. Ethan Orchard, the man responsible, was jailed in July for three years and four months. Horton says the new offence covering explicit deepfakes was a start but has not touched the tools themselves.

The case

Orchard, from Southsea, produced and circulated fake explicit images of Horton and two other women, posting violent sexual fantasies about them online and inviting other men to add their own. Horton described posts asking what readers would do if left alone with them, and worse. The two had been at college together in Hampshire; she had thought him a friend.

During the investigation, officers came across a site holding over a million indecent images of children.

Horton says she is speaking publicly to draw attention to what she calls the darker side of the technology. “Everyone seems to be so pro-AI, thinking it’s just a bit of fun on a computer screen,” she said. “But it’s dangerous.”

Where the law stops

Legislation this year criminalised producing sexually explicit deepfakes of someone without their consent, extending offences that already covered distributing intimate images of adults without permission. Horton welcomed it at the time — her own case was still before the courts — but says things have since stalled.

Her criticism is specific rather than general. The software to generate these images remains easy to obtain; the safeguards large technology firms advertise fall over after a few adjustments to a prompt; and building a personal model is getting steadily simpler, with nothing regulating what comes out of it. Self-regulation, in her assessment, is not working.

DSIT, the science and technology department, called the creation and circulation of such material vile and said it would not let abusive images proliferate. It pointed to a 48-hour takedown duty on platforms once non-consensual intimate imagery is reported, and to personal liability for company bosses who ignore Ofcom rulings in this area.

Looking forward

Horton also urged parents to stop posting pictures of their children, noting a single photograph is enough to generate limitless others. The gap she identifies — between outlawing an act and constraining the tools enabling it — is one UK policy has repeatedly put off, and freely downloadable models make it harder to close through platform obligations alone.